He maintained that a lot still needs to be done in terms of orientating both the labels and the artistes in order for the deals to be mutually beneficial.
“I think there needs to be that orientation to both the labels… because we don’t have labels in Nigeria lets be honest. Nothing like the Sony’s and the major labels out there.
“It’s not about how much they spend on you, that has been proven right already by so many people. There are some labels that don’t understand what the music industry is, they just feel like ‘hey let’s dole out money’. It’s not only about doling out money. At the end of the day, everybody has to make sure that we understand the Nigerian factor,” he said in a chat with Planet TV.
Sound Sultan said that as much as he would do his own bit in assisting up and coming singers to realist their potentials, the structural problems that could generate discordant tunes in the future must be sorted.
“There’s nothing we can do but help bring in new talents and budding talents into the industry. It’s just the ways around it that could be a bit more favourable to both parties,” he added.